In building our visitor economy, Tasmania looks beyond just visitor numbers to also measure what visitors are delivering to the Tasmanian community.
T21 – The Tasmanian Visitor Economy Strategy historically measured five key indicators of growth in the Tasmanian visitor economy, as well as progress towards achieving annual visitor numbers to Tasmania. These indicators included:
- Volume – the number of visitors coming to Tasmania
- Expenditure – how much visitors are spending in Tasmania
- Employment – how many jobs being created in Tasmania
- Dispersal – the regional share of all visitor nights spent in Tasmania
- Satisfaction – the quality of experience of our visitors.
With the on-going economic and societal impacts of the COVID-19 pandemic continuing to affect the tourism industry, targets for the recovery and sustainable growth of the visitor economy are under review and will be adjusted through the development of a new long-term vision for Tasmania’s visitor economy through to 2030.
A summary of consumer, market and industry insights is available in the Industry Research and Insights Update (May 2022), providing a snapshot of the COVID-19 recovery scenario for Tasmania’s visitor economy.