Our partnership

T21 is unique in Australian tourism as an enduring partnership agreement between the public and private sectors to guide the development of a major destination. Since the original Tourism 21 agreement in 1997, successive Tasmanian Governments have worked with the Tasmanian tourism industry through the Tourism 21 partnership process.

The Tasmanian Government supports the growth of tourism in the state by driving demand for Tasmania through the marketing activities of Tourism Tasmania and on the supply side primarily through the activities of the Department of State Growth and the Department of Natural Resources and Environment. These departments work collaboratively to provide and facilitate infrastructure, experience development and industry capability to underpin the Tasmanian visitor experience.

Across a range of agencies, the Government also invests in infrastructure, population growth, education, Antarctic pursuits, productive capability, advanced manufacturing and many other activities that enhance the Tasmanian brand.

Tourism Industry Council Tasmania (TICT) is the peak industry body representing the private sector in the Tasmanian tourism industry. TICT is a not for profit organisation governed by a board of industry representatives from sectors of the Tasmanian tourism industry and the broader visitor economy. It provides a strategic direction and united voice for the sustainable development and growth of the Tasmanian tourism industry, and advocates on their behalf on policy matters affecting the sector.

The Tasmanian Government and TICT recognise there are many sectors of the Tasmanian economy and many organisations that have a critical role in realising the vision of a vibrant visitor economy in Tasmania and in achieving our goal of restoring the value of tourism to Tasmania, and realising a longer-term vision to be a global leader in responsible and sustainable tourism.

This includes all levels and agencies of the Tasmanian Government, local government, the Australian Government, the Tasmanian Hospitality Association, regional tourism organisations, the University of Tasmania and TAFE Colleges, Business Events Tasmania, our air and sea carriers, representative sectoral organisations and many others.

The Tasmanian Government and TICT must provide leadership, commitment and accountability on behalf of the state’s public and private sectors for the implementation of this agreement.